William Hill

Review of William Hill

William Hill is a British bookmaker with its headquarters in London, though it has recently begun to expand its activities globally. The business was founded in 1934, and since then, it has led the rapidly expanding sports betting sector. With over 14,000 employees in the UK, Ireland, and Gibraltar, William Hill is one of the biggest private employers in these countries.


  • regarded as one of the best bet builders in the business
  • Excellent for both football and racing
  • more market access and better odds


  • few payment options
  • limitations imposed by the nation

Advantages and disadvantages of WILLIAM HILL

Most sports fans in the UK would choose William Hill as the first betting site that comes to mind if you were to ask them. It is regarded as one of the most trustworthy bookies because of its prominent presence both offline and online.


  • Excellent offer for customers and potential clients
  • The sportsbook offers a wide variety of odds and promotions.
  • In addition to a wealth of other data, William Hill’s bet builder offers player metrics.


  • Some nations prohibit the registration of accounts by bettors.
  • Some of the payment alternatives have been ruled out.


William Hill is the best option if you’re looking for a reliable bookmaker to start betting with. They enjoy a stellar reputation in the field. They have persevered for so long because they are doing something right that continues to be successful for them.

Fans of traditional UK sports like football, horse racing, cricket, and tennis have a vast range of betting options at their disposal. Thanks to their generous additional places and bet increases promos, William Hill is consistently one of the most respected bookies when it comes to golf.

William Hill does not play about with the odds that they offer. You receive a lot of value for your money overall because to their highly competitive payout rate and the several unique promos they present.

Review of William Hill

The breadth and depth of the company’s betting options on athletic events will instantly impress you when you visit the William Hill website for the first time. Under the top banner, there are six tabs, and they are frequently filled with boosted odds and other betting specials that William Hill offers.

The list of sports that can be gambled on at William Hill can be seen in the sidebar to the left. These include politics, television specials, WWE, as well as not just the most watched sports in the UK but also some more niche sports.

A list of upcoming events and an explanation of the new odds upgrades are listed further down the page. The desktop website and mobile app both offer easy-to-use menu systems and are simple to browse, which improves the user experience.

When you bet on top-tier football matches with William Hill, you could receive amazing bet boosts.

There are hundreds of various wagers available on the big football games, including Asian lines and wagers made in the style of a request-a-bet known as #YourOdds.

One of the best of its kind is William Hill’s bet builder, Build#YourOdds, which is a tool. In addition to assists, it considers a player’s shots on goal.

Even if there isn’t a bet making tool available for those other sports, you may still get #YourOdds by asking the traders to estimate your choice using social media.

Of course, sports betting is just one aspect of William Hill’s business. Poker, bingo, and other games are available at the William Hill Casino, where you may also try your luck.

The customer service team is always available by phone, email, and live chat. They are available at all times.


Put £10 down and get £30 in free bets.

Only first-time customers with the discount code H30, Minimum wagering requirement is £10/€10, minimum odds are 1/2, free bets are paid as 2 x £15/€15, free bets are credited after the first qualifying bet has been settled, free bets expire 30 days after the qualifying bet has been made, and there are restrictions on the type of payment, the player, and the country.

William Hill offers a £30 bonus to new customers, which will be credited as two separate free bets of £15 each.

You may take advantage of this William Hill welcome promotion by placing a qualifying bet of as little as £10.

By doing the following, you can redeem the William Hill Welcome Offer:

Visit the William Hill website and register using the coupon code H30 to collect your prize.

Make a qualifying wager of at least ten pounds at odds of 1.5 or more.

Two free bets of £15 each are yours.


You must apply the discount code “H30” at checkout in order to get the bonus.

On your very first gamble, you must make a minimum stake of ten pounds (£10).

The qualifying wager’s odds must be at least 1.5, and preferably at least 1/2.

This promotion is only available to those who can lawfully reside in the United Kingdom or Ireland.

Two separate $15 wagers are required to receive two free bets.

This incentive is not valid for new accounts who make their initial deposits via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay, or the William Hill PLUS Card.

Free wagers have a 30-day placement deadline.

Visit William Hill for the full terms and conditions for free bets.


Free bet offers are only one of the many features that make William Hill such a well-liked online sportsbook for UK bettors before we get into the specifics of the sports betting markets itself.

With William Hill’s welcome promotion, anyone may get free bets; it’s not just for new customers. There are many additional ways to get free bets at this bookmaker because its current-client incentives are among the best available.

Free Bets from William Hill for Current Customers

A free-to-play football score prediction game is called Free or 4.

Bonus Drop: A free game with a top prize of £1000

Free-to-play game with free bets up for grabs: Scratch of the Day

Acca Club: £5 free bet if you place weekly acca bets of £20 or more.

If a five-leg or more acca loses by one leg, the money will be returned as a free bet.

In-play – 10% of live tennis or cricket wagering losses are refunded as free bets.

How to Play the Daily Scratch at William Hill (Win Free Bets!)

Every day at William Hill, you may win free bets and other prizes by participating in the Scratch of the Day. Learn more.


It is hardly surprising that more than eight decades after William Hill first accepted bets, many people still view it as the pinnacle of online sports betting.

The website includes odds on all the sports a UK bettor could desire, a strong emphasis on football and horse racing, a tonne of betting deals, a superb app, and excellent live betting and streaming functionality.

The William Hill betting website is chock full of promotions and odds that have been improved.

More than 30 sports are available for wagering, and while the choices for specialised events is more than sufficient, William Hill really excels in the major UK sports.

Betting on football at William Hill

There are markets available in the football betting section of the William Hill website for competitions throughout the world in addition to the major leagues. These days, this is quite common for internet bookmakers, but William Hill stands out for the variety of markets it offers.

You can build your own bet using the Build #YourOdds tool, also referred to as a Bet Builder. You can include options like total booking points, the side with the most corners, and a penalty awarded even in some of the lower leagues.

The biggest football games feature higher odds, and there are additional promotions available, such as accumulator Bet Boosts.

“No matter what sport I want to bet on, William Hill is one of the first betting sites I check because I am aware that there are probably going to be increased odds elsewhere. Additionally, I make sure my push alerts are on because the occasionally appearing “Flash Odds” are great. Through Betting TV on the website, I watch a lot of horse racing, and occasionally I browse the golf section because there are usually extra places available.”

For many years, horse racing has been the mainstay of William Hill, and their selection is among the best available. There is a comprehensive schedule of UK and Irish racing available, in addition to international events from the US, Australia, New Zealand, France, and other countries.

For UK meets, Racing Post analysis is linked into the website, and Betting TV offers free access to some races. Match bets, insurance, and betting without markets are additional options to the typical win and each-way bets.

Every day there are bet boosts available for horse and dog races.

Additionally, there are in-play promos for tennis and cricket, and you can increase odds on a few major sporting events like golf championships.

William Hill sponsors boxing and darts, therefore their services for those sports are great. They also have excellent sections for cricket, snooker, and American sports.


In addition to athletic events, William Hill allows bets on award ceremonies, television shows, politics, and news on the Royal family.

Hit shows like Love Island and galas like the BBC Sports Personality of the Year are some of the biggest entertainment betting events of the year.

There is a wide range of wagers available on these events, including proposition-style bets as well as outright wins.

William Hill Online Sportsbook

You may swiftly and conveniently place in-play bets using the desktop website of William Hill or its mobile app.

Any device can easily navigate, and there is a great assortment of markets. You can then sort by sport and choose the desired event after clicking “In-play.” Then, all of the marketplaces that are open for that specific game will become visible.

The two most popular sports for William Hill live betting are football and tennis, with golf, cricket, and snooker also available.

When the major American leagues are in action late at night or early in the morning, there are many alternatives for live betting on ice hockey, baseball, and basketball.

The user interface for live cricket betting at William Hill is excellent.

William Hill Online Live

William Hill’s ability to stream live events is undoubtedly one of its strongest suit since it operates a free online TV station.

There is no requirement to place a wager in order to watch betting TV, which broadcasts horse and greyhound races all day long.

Best of all, unlike many other online bookmakers offering live streaming, you can view the sport in full screen here.

Football and tennis are just two of the sports that William Hill offers as live streaming options.

Cash Out William Hill

The “Cash In My Bet” feature from William Hill enables bettors to settle their wagers early and achieve a profit or decrease losses.

In the sports of football, horse racing, tennis, baseball, basketball, boxing, cricket, darts, golf, and snooker, this function is accessible on pre-match or in-play singles or multiples.

With William Hill

Bettors at William Hill can integrate their online and offline betting with the William Hill Plus Card and associated Plus web app. You can rapidly withdraw money from your online account in stores using a Plus card, and you can also cash in mobile shop bets. Visit our dedicated William Hill Plus Card article to learn more about the Plus Card’s features and how to set one up.

How the William Hill Plus card functions (get exclusive free bet offers) (get special free bet offers)

Use the William Hill Plus Card to link your offline and online betting activity, and the Plus app to keep track of your wagers.


There are hundreds of games at the William Hill Casino, many of which are from Playtech.

It is divided into sections like “Vegas,” “Casino,” and “Games,” although they are all essentially the same and contain a variety of online slots in addition to traditional games like blackjack and roulette.

There are substantial jackpots available, and there are games appropriate for both low rollers and high rollers.

Slots, jackpots, roulette, and blackjack are some of the featured casino games at William Hill.

Casino William Hill Live

The William Hill Live Casino is a fantastic choice if you want to play along with actual dealers. Baccarat, sic bo, poker, popular game shows like Deal or No Deal and Monopoly, as well as other versions of live blackjack and live roulette, are all available.

Additionally, there are special William Hill roulette and blackjack tables.

Bingo at William Hill

There are many different themes and bingo game types available, with buy-ins as low as 1p.

There are 75-ball, 80-ball, and 90-ball games available in the bingo halls at William Hill, along with various promotions. On the William Hill Bingo website, where you can also play online slots, you may browse the complete schedule.


Complete Buy-In Bonus

Extra 50 Spins

18+. Be cautious. Required to opt in. exclusively brand-new users of the casino page. 1 time per client. £10 minimum buy-in. Bonus value 100 percent of Buy in. Max. Bonus £300. 40x Wagering, Max Redeemable £4,000. 50 Free Spins with x35 wagering will be awarded after the Buy in Bonus is finished, Max Redeemable £1000. Bonus expires after 7 days. Stake contributions, player, country, payment type, currency, game restrictions and terms apply.

New clients are able to get the William Hill Casino bonus with their first buy-in.

How to claim the William Hill Casino Bonus:

Click ‘Claim’ and open a William Hill Casino account.

Buy in with at least £10 and click ‘Buy In’.

Receive your 100 percent bonus.


  • For new clients only.
  • You need to opt in to take part.
  • Deposits made via an E Wallet will not be eligible for the bonus.

Available once per customer.

The promotion runs from 08:00:01 (UK time) on Wednesday 9th September 2020 until otherwise discontinued by us in line with these Promotion Terms (the promotion period) (the promotion period) (the promotion period).

Opt in to receive 50 free spins to play on selected slots.

For full William Hill Casino bonus T&Cs, see William Hill Casino.


How can I get William Hill free bets?

  • Sign up with William Hill bonus code H30
  • Bet £10 at odds of 1/2+
  • Get 2 x £15 William Hill free bets

Only first-time customers with the discount code H30, Minimum wagering requirement is £10/€10, minimum odds are 1/2, free bets are paid as 2 x £15/€15, free bets are credited after the first qualifying bet has been settled, free bets expire 30 days after the qualifying bet has been made, and there are restrictions on the type of payment, the player, and the country.

What is aired on William Hill Betting TV?

William Hill Betting TV is a live streaming service showing racing from 24 UK courses. It may be accessible easily on desktop or mobile for all logged-in users.

Is there a William Hill app?

Yes – there is a William Hill app for sports betting, and also for William Hill Casino, William Hill Games, William Hill Vegas, William Hill Live Casino, William Hill Bingo, and William Hill Poker.

What is the William Hill verification process?

William Hill needs to authenticate all users to guarantee that they are old enough to gamble.

You may be asked to send William Hill copies of the following:

  • Driving Licence
  • Passport
  • National ID card
  • Bank statement
  • Your Monthly Bills

Existing clients of William Hill, are you eligible for any promotions?

A tremendous amount of them! Bet boosts, enhanced odds on several of markets, cashback on in-play bets for select sports, and so much more are all available to users of William Hill, who can also take advantage of the Best Odds Guaranteed deal for horse racing.

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